Not Chanel, not Dior. Generation Z loves the "mommy bag" and is predicting it will be the hit of the season
The iconic Le Pliage bag was designed in the early 90s by Philippe Cassegrain – the son of the brand's founder (Jean Cassegrain) . The name of the bag closely refers to its function. Le pliage literally means "folding". The hallmark of the Longchamp model is the ability to fold it like origami, into a more functional smaller form. All thanks to the materials used.
The bag is made of recycled nylon . This makes it very easy to maintain, but also durable, which means you can take it with you anywhere and use it as needed.
The tote bag has two small leather handles and a small flap. The most surprising thing is the price. Longchamp still offers its most classic model in size L for only 130 euros.
Longchamp La Pliage - a bag that connects generations / press materialsFashion experts are amazed at the history of the iconic bag. Nowadays, everyone wants one, regardless of the generation they come from. Experts believe that the modest and very simple French bag has become a great intergenerational link that has blurred all fashion boundaries. Generation X could have watched it enter the market and consciously chosen it for their wardrobe as an extremely functional gadget. Surely, they still have models from 30 years ago in their wardrobes! The same may be true for millennials, who "grew up" on the Longchamp model.
Longchamp La Pliage - a handbag for spring and summer 2025 / press materialsThis bag was owned by my older sibling, my mother, and now it's trendy again because it's worn by Generation Z, for whom everything from the 90s is absolutely new and fresh!
Le Pliage is uncontroversial, simple, minimalist, durable and multifunctional. You can carry your school books in it, but also your shopping.
Longchamp La Pliage - a handbag for spring and summer 2025 / press materialsThe larger size can serve as a fairly capacious bag for a short weekend trip. Its sporty aesthetic is combined with French chic, and thanks to its versatility , it really fits into any wardrobe. Regardless of style or trends. Do you see it in an outfit with a blazer, creased trousers and loafers? It fits.
Longchamp La Pliage - a handbag for spring and summer 2025 / press materialsAccording to a report by Morgane Speed, senior editor at Lyst, Longchamp has recently seen a 10 percent increase in demand for Le Pliage. A year earlier, the brand boasted a rise in popularity of the model, rising 56 percent in the ranking of most popular items !
The owners of the brand (Longchamp is still a family business) expect such growth thanks to social media. Le Pliage has already received vintage status , which has also influenced the interest of Generation Z in this model.
Longchamp La Pliage - a handbag for spring and summer 2025 / press materialsAdditionally, the ability to fold the bag into a small format became an unconventional solution that quickly went viral on TikTok.
There are a lot of tutorials online on how to wear Le Pliage, as well as how to fold, carry and store it. In addition to the classic tote bag, interest has been sparked by its smaller counterparts. Influencers compete in videos where they show how much can fit into a small-format bag.
The spring/summer version of the mesh bag fits perfectly into hot trends, just like the Alaïa mesh ballet flats!
Longchamp La Pliage - mesh bag for spring and summer 2025 / press materials
Longchamp La Pliage - a handbag for spring and summer 2025 / press materials
Longchamp La Pliage - a handbag for spring and summer 2025 / press materials
